Smarter Planet with IBM
April 30th, 2011We are delighted to be working with Ogilvy on the IBM account. The concept of a “Smarter Planet” is brilliant and I have met some really inspirational people at IBM. Ajay Kadakia is so passionate about making a difference that I couldn’t help but to be swept away!
Published on Wiki:
Examples of smarter systems include smart grids, water management systems, solutions to traffic congestion problems, greener buildings, and many others. These systems have historically been difficult to manage because of their size and complexity. But with new ways of monitoring, connecting, and analyzing the systems, business, civic and nongovernmental leaders are developing new ways to manage these systems. IBM’s strategy is to provide or enable many of these technology and process management capabilities and, outside of the realm of technology, to advocate for policy decisions that, according to the views expressed by IBM’s management in interviews, speeches, op-ed articles and opinion advertising, and other public venues, could “make the planet smarter.”
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