The X1 is what BMW call a SAV “Sport Activity Vehicle”, so the brief from client was to shoot the car in an urban environment. Alan Marks, the director for the location shoot, chose Melrose Arch and Mandela Bridge as locations in Johannesburg, and Long Street and Camps Bay in Cape Town.
A substantial part of the presentation would be shot at night to enable us to shoot the car with “urban life” reflecting on the body. This where the Panasonic cameras really shined! All night scenes were shot with only available light. We found that we could shoot at f2.8 in 1920×1080 at 25 frames per second, where the camera was producing stunning images. No gain was added, to avoid noise in the dark areas.
The studio shoot entailed lighting the car with tungsten lamps against a projected background. Even though we used powerful Christie projectors, they were projecting such a large image, that it was not as bright as we would have liked. Were it not for the superb low light ability of the HPX2100 we would not have managed to get the images envisaged by Peter Blond from Omage.
Working long hours with a small crew meant that we were only able to do media management at night after each shoot day. The P2 system proved easy, quick and reliable with absolutely no downtime.